Team

The team of the Dutch Cycling Embassy consists of:

Director: IR Mirjam Borsboom

Director: IR Mirjam Borsboom

As the Director of the Dutch Cycling Embassy Mirjam is responsible for the development, operational and financial activities and indicating strategic areas of focus of the Public Private Partnership. Under delegation of the board, she manages the daily office and the team and coordinates, together with the project coordinator, the Embassy’s various projects that result from incoming requests from all over the world. With a background in civil engineering she’s able to support public and private organizations with indicating where to start with implementing cycling within other countries and cultures. Together with all various participants the right (personal) approach will be chosen and implemented. Her mission is to facilitate international clients to grow towards a (more) successful cycling culture, with safe and well-designed infrastructure within a healthy and sustainable environment.

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Project Manager: Edward Douma MSc

Project Manager: Edward Douma MSc

With a background in International Management and experience in a number of countries, Edward keeps a close eye on (cycling-related) developments worldwide. He helps people and organisations from around the world with their cycling related questions, assists Dutch organisations with their international ambitions and manages both national and international projects. Edward strongly believes that cycling is essential for creating cities where people happily live, and that the Dutch can help achieving this.

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Program Coordinator: Nout Ramaekers BSc

Program Coordinator: Nout Ramaekers BSc

During his study in International Management, Nout combined his passion for bikes and international trade by exporting vintage road bikes within Europe. Internationally oriented, Nout has an eye for cross-cultural trends and strives for global cooperation to encourage and improve our most healthy, most sustainable and simply most fun way of transportation: by bike!

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Marketing & Communication Manager: Chris Bruntlett BSc

Marketing & Communication Manager: Chris Bruntlett BSc

As a long-time cycling campaigner and promoter in Vancouver, Chris Bruntlett brings a diverse set of communication skills to his role at the Dutch Cycling Embassy, including writing, photography, filmmaking, podcasting, public speaking, and digital media management. He first visited the Netherlands in the summer of 2016, and quickly fell in love with its seemingly effortless bicycle culture, and unique approach to transport planning. This cross-country tour inspired him to co-author the book, “Building the Cycling City: The Dutch Blueprint for Urban Vitality”, which shines a spotlight on the incredible (and often underappreciated) achievements of the Netherlands as the world’s foremost cycling nation. Chris uses his knowledge and passion to share practical lessons for global cities wishing to follow in their tracks, and become better places to live, work, play, and—of course—cycle.

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Marketing & Communication Coordinator: Jelle Veersema

Marketing & Communication Coordinator: Jelle Veersema

Having worked in the event industry for ten years, Jelle is experienced in account & project management, marketing and (international) sales, in both commercial and non-profit environments. He has always been cycling, be it commuting or recreational. As a road bike enthusiast, he has experienced different international standards when it comes to cycling infrastructure and facilities. Here he realized that the Dutch approach shouldn’t be taken for granted, and could help others to pursue goals in environment and wellbeing.

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Intern: Roman Herzog BSc

Intern: Roman Herzog BSc

Roman has a background in Geography with a focus on urban planning. During his study in Greifswald, Germany, where the bicycle is the most popular way of transport, he discovered the advantages of cycling in everyday life. So as part of his MSc in Sustainability Geography, he decided to focus on sustainable mobility and learn more about the Dutch way of implementing the bicycle into the urban environment. He considers cycling the best way for creating enjoyable and sustainable cities.

Intern: Camila Herrero BSc

Intern: Camila Herrero BSc

From a global and environmental perspective, Camila is interested in urban mobility themes. After graduating from a bachelor’s degree in International Relations, she supported a project on low carbon cities at the Mexican National Institute of Ecology and Climate Change. She later joined the bicyclist community in Mexico participating in the organization of the Sixth World Bicycle Forum. Camila is currently studying a master’s degree in Urban and Economic Geography at Utrecht University, and joined the DCE team to keep learning from the Dutch cycling expertise.

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